Finally, A/B Testing for SEO
Most SEO changes are made on gut feeling. RankNest lets you track exact before/after metrics with Google Search Console data. Know what works, what doesn't, and why.
- Create controlled SEO experiments
- 16 pre-built experiment variables
- Custom experiment variables
- Google Search Console data sync
- Before/after metric comparison
- Track rankings, CTR, clicks, impressions
- Statistical significance calculation
- Experiment library and templates
- Bulk page import from crawls
- Client-specific experiment tracking
How SEO Testing Works
Scientific approach to SEO optimization
Create Experiment
Choose what to test: meta titles, descriptions, H1 tags, content changes, or create custom variables.
Sync GSC Data
Connect Google Search Console to automatically pull baseline metrics: rankings, clicks, impressions, CTR for your test pages.
Make Changes
Implement your SEO changes on the live site. Document what you changed and when in the experiment tracker.
Track Results
RankNest automatically syncs new GSC data. See before/after comparisons, statistical significance, and trend analysis.
What Can You Test?
16 pre-built variables plus unlimited custom experiments
Meta Title
Meta Description
H1 Tag
H2 Tags
Word Count
Internal Links
External Links
Image Alt Text
Schema Markup
URL Structure
Content Refresh
Keyword Density
Readability Score
Page Speed
Mobile Optimization
Custom Variable
Real Testing Results
See how agencies use SEO experiments to prove ROI
Title Tag Testing
+34% CTR
"Tested 3 different title tag formulas across 50 pages. Found a pattern that increased CTR by 34% on average. Now we apply it to all clients."
Meta Description Optimization
"Used to change meta descriptions on gut feeling. Now we A/B test everything and have hard data on what works."
Content Refresh Impact
+127% traffic
"Refreshed old blog posts and tracked the exact traffic increase. Showed client +127% organic traffic in 60 days with GSC proof."
Schema Implementation
+18% CTR
"Tested adding FAQ schema to 25 pages. Tracked CTR improvement over 30 days. Clear data showed 18% CTR increase."