See how competing pages structure their content
Paste competitor URLs to compare their page outlines, shared headings, section types, and word counts side by side. Use the real page structures to plan your own content.
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Stop copy-pasting headings from open tabs
Compare each page's heading hierarchy and section word counts in one view. See which headings repeat across pages and how often competitors include sections such as FAQs, pricing, and testimonials.
- Batch competitor URL scraping
- Extracts H1, H2, H3, and H4 headings
- Parent/child heading relationships kept intact
- Word counts per section
- Side-by-side outline comparison
- Shared headings and section type coverage
- Bulk URL imports
- Projects organized by target keyword
How competitor outline analysis works
From URL to structured outline in four steps.
Add competitor URLs
Paste the pages ranking for your target keyword and group them under a named project.
Scrape the structure
RankNest fetches each page and pulls the heading hierarchy, with parent/child relationships and section word counts preserved.
Browse the outlines
Open any page as a clean bullet outline. Compare how the ranking pages organize the same topic, side by side.
Build a better brief
Cover the sections every ranking page shares, then add the angle they all missed. The scrape stays saved, so briefs never wait on a re-crawl.
What gets extracted
Clean page structure. No AI hallucinations.
Heading hierarchy
H1, H2, H3, and H4 tags pulled and organized by parent/child relationship, exactly how the page is actually structured.
Section grouping
Each child heading is grouped under its parent H2, so you can see which subsections belong to which top-level topic.
Word counts
Word count per section, so you can spot which topics competitors invest the most depth in.
Content preview
A short content preview sits beside each heading, so you can skim without bouncing back to the source page.
Projects by keyword
Organize batches of competitor URLs under a target keyword. Come back later; the scrape is still there.
Add pages anytime
Start with a few URLs, add more later. The scraper picks up the new pages without re-processing the existing ones.