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Gaps you can turn into work
A keyword gap lists the searches a competitor ranks for where your client doesn’t appear. A backlink gap lists the sites that link to them and not to you. Each row is a piece of work you can pick up.
- Estimated organic traffic, keyword count, and top 3 and top 10 rankings for any domain
- The keywords a competitor ranks for, and their top pages
- Keyword gap: what they rank for that your client doesn’t
- Backlink summary, referring domains and individual backlinks
- Backlink gap: sites that link to them but not to your client
- A backlink trend that builds up day by day as you check
- Competitor suggestions, including free ones from pages you’ve already scraped and sites AI answers cite
| Keyword they rank for | Them | You | Volume |
|---|---|---|---|
| sewer line replacement | 4 | None | 3,600 |
| hydro jetting cost | 6 | None | 1,300 |
| repipe a house cost | 2 | 31 | 2,400 |
| gas line installation | 8 | 19 | 1,900 |
How competitor research works
From a list of rivals to a list of gaps.
Add competitors
Enter the domains you already know, or pick from suggestions based on who ranks for the client’s keywords.
Compare the basics
See each competitor’s traffic estimate, keyword count and how many keywords they hold in the top 3 and top 10.
Find the gaps
Run a keyword gap or a backlink gap to list what they have that your client is missing.
Act on it
Send gap keywords to a rank tracker, and work the missing referring domains into your outreach list.
One competitor list per client
The competitors you add are used across RankNest, so you set them up once.
AI visibility
Your competitors are scored in every AI answer too, which is how share of voice is worked out.
Section Scraper
Competitor pages you’ve scraped for their structure suggest domains to add here, at no cost.
Rank tracking
Gap keywords go straight into a tracker, so you can watch the client close the gap.
Research reports on every plan
Competitor and backlink reports use research reports from a monthly allowance shared across your account. The app shows how many a report uses before it runs, and a repeat of a recent report is free.
| Plan | Starter1 client | Standard5 clients | Scaling10 clients |
|---|---|---|---|
| Research reports per month | 100 | 300 | 800 |
Need more? Add 250 research reports for $25 a month. The free trial includes 20 research reports per month. See all limits and add-ons