RankNest

Content Mapping Overview

See how top-ranking competitor pages are structured, section by section, so you can plan content that covers the topic better.

Content Mapping shows you how the pages that already rank for a keyword are built. You give it a handful of competitor URLs, and it scrapes each page into a structured outline: every heading in order, a short preview of the content under it, and an estimated section type (FAQ, pricing, testimonials, and so on). Reading those outlines side by side tells you what every ranking page covers, where they differ, and what none of them cover. That is the raw material for a content brief.

Reach for it when you're planning a new page, rewriting an underperforming one, or deciding whether a client's page is thinner than the competition for a target keyword.

Where to find it

Open a client and click Content Mapping in the client sidebar. No integrations are required, since it only needs the competitor URLs you paste in. If you haven't added a client yet, start with Add Your First Client.

How it works

  1. Create a batch: a set of 3 to 5 competitor URLs that rank for the keyword you're targeting, usually labeled with that keyword. The UI also calls a batch a "project"; they're the same thing.
  2. RankNest scrapes each URL and extracts its heading hierarchy, content previews, and estimated section types. Most pages finish within a few minutes.
  3. Review each page's section outline and compare structures across the batch. See Reviewing Results.

The dashboard

The Content Mapping dashboard lists every batch for the client:

  • Total Projects and Pages Scraped counters sit in the page header.
  • A search box (Search outlines...) filters batches by their target keyword.
  • A toggle switches between a table view and a card view.
  • New Analysis starts a new batch. See Creating a Batch.

Each row shows the batch's keyword, status, pages analyzed out of pages total, and creation date. Click a row (or View Project) to open it.

What Content Mapping is not

Content Mapping reports what competitor pages actually contain. It does not write content or generate outlines for you. Treat the results as research: they tell you what a page competing for the keyword needs to address, and you (or your writer) decide how to cover it.

For the language your customers use (the phrases, objections, and themes to write those sections with), pair it with Message Mining.

Limits

The number of content analysis batches you can create depends on your plan. See Pricing and Billing & Usage. Each batch holds up to 5 URLs.

Last updated 2026-07-25