Reviewing Content Mapping Results

Read each competitor page's section outline, compare structures across the batch, and turn the patterns into a content brief.

Once a batch finishes, its value is in the reading: each scraped page becomes a section outline you can study on its own, and the batch as a whole becomes a structure comparison across everything that ranks for your keyword.

The project view

Open a project from the Content Mapping dashboard by clicking its row (or View Project). The project view shows:

The project name (its target keyword) and a status badge: Completed, Analyzing, Failed, or Pending.
Two stat cards: Pages Scraped (completed out of total) and Completion percentage.
The Scraped Pages table, with each page's status, URL, title, and section count.

Click the eye icon on a completed row to open that page's section outline. URLs in the table link to the live competitor page in a new tab, so you can check the outline against the real thing as you read.

Note: If a project is still analyzing, the view refreshes itself every few seconds. You don't need to reload.

Reading a section outline

The outline view lists every extracted section of the page in the order it appears, with a count of sections in the header. Each row shows:

Level: the heading level (H1, H2, H3...), so you can see the page's hierarchy at a glance.
Heading: the heading text itself.
Preview: the first stretch of content under that heading, enough to tell what the section actually says.
Type: an estimated section type, such as Hero, Features, Benefits, Services, Process, Testimonials, FAQ, Pricing, CTA, Team, Stats, Portfolio, or Informational.

Subsections are grouped under their parent heading: a parent row shows an "N items" badge, and the chevron expands or collapses its children. Groups with five or more children start collapsed so long pages stay scannable. Expand the ones you care about. Because subsections roll up into groups, the header may show both a section count and a larger raw heading count.

Use Back to return to the project and open the next page's outline.

Comparing structures across the batch

Open each competitor's outline in turn, or in separate browser tabs for a true side-by-side, and look for three patterns:

What every page covers. Sections that appear in all or most outlines are table stakes. If four out of five ranking pages have an FAQ and a pricing section, your page almost certainly needs both.
Where pages diverge. Sections unique to one competitor show different angles on the topic. Decide deliberately whether each is worth adopting or is just that site's quirk.
What nobody covers. Questions or subtopics missing from every outline are your opening: content you can add that no ranking page currently has.

The heading levels matter as much as the headings. A competitor that gives a subtopic its own H2 with three H3s underneath is treating it as a major theme; one that mentions it in a single H3 is not.

Building a content brief from the results

A practical way to turn a reviewed batch into a brief for a writer:

List every distinct section theme that appears across the outlines (deduplicate similar headings, since "How much does X cost" and "X pricing" are one theme).
Mark how many of the competitor pages cover each theme. High-frequency themes go in your outline; one-off themes are judgment calls; gaps become your differentiators.
Sketch your own heading hierarchy from that list, using the previews to note what each section needs to say, and where you can go deeper than the pages you studied.
Pull customer language for the draft from a Message Mining campaign, so the sections are written in the words your buyers actually use.

Once the new or rewritten page is live, consider measuring the change with an SEO test instead of assuming it worked.

Tips

Review outlines with the live page open beside them. The preview text tells you what a section says; the live page tells you how heavily it's designed and illustrated.
Section type labels are estimates. Trust the heading text and preview over the label when they disagree.
Re-run a batch when a SERP shifts. Outlines are a snapshot of the competitors at scrape time, not a live feed.

Troubleshooting

The eye icon is missing on a page row. The view button only appears for completed pages that produced at least one section. Pages that failed or came back empty have nothing to open.

An outline looks incomplete. Very large or heavily scripted pages can come back partial. Spot-check against the live page; if key sections are missing, try scraping a different page from the same competitor.

Sections seem out of order or oddly grouped. Grouping follows the page's own heading structure. Competitors with messy heading hierarchies (skipped levels, decorative headings) produce messy outlines, which is itself useful competitive information.

Last updated 2026-07-25